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Email Deliverability Tips by Tom Kulzer

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

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Email Newsletter Open Rates by Justin Premick

Think you know the best day and time to send your email newsletter? Ever wonder if your fellow email marketers are all sending at the same time you do?

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Confirmed Opt-in Myths Exposed by Sean Cohen

Numerous myths have circulated regarding confirmed opt-in and its effects. There are many misconceptions out there, and we'd like to help clear those up.

Spam: Where it Came From, and How to Escape It by Tom Kulzer

Long before the rise of the personal computer, Hormel Foods created SPAM. The company has produced over six billion cans of the processed food product. But that mark was passed long ago in the world of Internet spam. Learn about the origins of spam, and how to escape it today.